Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization or lines of business and brands within an organization in order to attract potential customers and retain existing ones. Their daytoday tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing productsservices, and liaising with media organizations and advertising agencies.Marketing managers must be great business leaders as well as great marketing leaders. Thats because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services. While the marketing department looks to marketing managers for guidance and direction, executives count on marketing managers for profitability and results. Operating at the center of the marketing department, these professionals must have extraordinary communication skills. ResponsibilitiesAccomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees communicating job expectations planning, monitoring, appraising, and reviewing job contributions planning and reviewing compensation actions enforcing policies and procedures.Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews preparing and completing action plans implementing production, productivity, quality, and customerservice standards resolving problems completing audits identifying trends determining system improvements implementing change.Meets marketing and sales financial objectives by forecasting requirements preparing an annual budget scheduling expenditures analyzing variances initiating corrective actions.Determines annual and grossprofit plans by forecasting and developing annual sales quotas for regions projecting expected sales volume and profit for existing and new products analyzing trends and results establishing pricing strategies recommending selling prices monitoring costs, competition, supply, and demand.Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements defining market, competitors share, and competitors strengths and weaknesses forecasting projected business establishing targeted market share.Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities improving product packaging coordinating new product development.Sustains rapport with key accounts by making periodic visits exploring specific needs anticipating new opportunities.Provides information by collecting, analyzing, and summarizing data and trends.Protects organizations value by keeping information confidential.Updates job knowledge by participating in educational opportunities reading professional publications maintaining personal networks participating in professional organizations.Accomplishes marketing and organization mission by completing related results as needed.Developing the marketing strategy for the company in line with company objectives.Coordinating marketing campaigns with sales activities.Overseeing the companys marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with design agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analyzing potential strategic partner relationships for company marketing.Other duties assigned by the management
Job posted: 25.5.2020